Intel Arc Pro B70: Price, Specs and RTX 5090 Comparison

ASUS has launched its first Intel Arc graphics card, the UGen Arc Pro B70, and it is now on sale at select retailers in Germany and Austria at a recommended price of €1,799 including VAT. That is the first retail pricing attached to an Arc Pro B70 board from a partner other than Intel, and it lands well above Intel's own $949 launch price for its reference card — though the two numbers are not directly comparable, since Intel's figure is a US price before tax and ASUS's is a European price with VAT built in.

What ASUS just launched

ASUS is now selling the UGen Arc Pro B70, a 32GB workstation graphics card built on Intel's Xe2 "Battlemage" architecture. It is ASUS's first Arc-branded discrete GPU to go on sale under its own name, and it arrives roughly seven months after Intel first introduced the Arc Pro B70 and its smaller sibling, the Arc Pro B65, in March 2026. ASUS's own product listing for the card, titled "ASUS UGen Intel Arc Pro B70 32GB GDDR6," confirms the core specification sheet: Intel Xe2 architecture, 32 Xe-cores, 256 XMX AI engines, 367 TOPS of INT8 AI throughput, and 32GB of ECC-protected GDDR6 memory on a 256-bit bus delivering 608 GB/s of bandwidth.

The launch was first reported by European hardware outlets tracking ASUS's retail listings. PC Games Hardware reported the card went on sale immediately at a recommended price of €1,799 in Germany and 1,799 Swiss francs in Switzerland, citing price-comparison data showing street prices from around €1,729 — slightly below the recommended price. Guru3D separately confirmed the European retail pricing and specifications directly from ASUS's materials.

The price, in context: not a US number

It's important to be precise about what the €1,799 figure actually represents. It is ASUS's recommended retail price for its specific UGen-branded card, sold at retailers in Germany and Austria, and it includes VAT (19% in Germany, 20% in Austria). It is not a US MSRP, and ASUS has not announced US pricing or availability for the UGen Arc Pro B70 as of this writing. Readers searching for a US dollar price on this specific card will not find one from an official source yet.

That €1,799 figure also should not be read as "the price of the Arc Pro B70" in general. Intel's own reference-design Arc Pro B70 launched in March 2026 at a list price of $949 before US sales tax, a figure confirmed on Intel's own product page and widely reported by hardware press at the time, including Igor's Lab's coverage of the March 25, 2026 launch. Converted and adjusted for European VAT, that works out to roughly €1,000 — meaning ASUS's branded card carries a substantial premium, on the order of 70–80%, over Intel's own reference pricing. Some of that gap reflects ASUS's blower cooler, board design, and higher 310W power rating; some of it simply reflects that add-in-board partner cards routinely price above a reference design, especially at launch.

Full specifications

The specs below combine Intel's own published datasheet for the reference Arc Pro B70 with ASUS's listing for the UGen variant. The two cards share the same GPU die and memory configuration; they differ mainly in board power, cooling, and display outputs.

One detail worth flagging: ASUS's own spec table lists a 290W figure in one place and 310W in its feature summary, while European press reporting on the card has settled on 310W board power with a recommended 750W power supply. Either way, it draws noticeably more than Intel's 230W reference card, likely a consequence of ASUS's cooling and clock targets.

What this card is actually for

The Arc Pro B70, in any flavor, is not aimed at gamers. Intel has been explicit that the card targets local AI inference, multi-agent workloads, and classic professional/workstation tasks like content creation and visualization — not frame rates. Intel's own messaging around the March 2026 launch emphasized larger context windows for local large-language-model inference, multi-GPU scaling under Linux, and a "tokens per dollar" comparison against Nvidia's RTX Pro 4000 workstation card, rather than any gaming benchmark. The 32GB of ECC memory is the headline feature for that audience: ECC (error-correcting code) memory catches and corrects single-bit memory errors on the fly, which matters for long-running AI inference jobs and professional compute workloads where a silent memory error could corrupt a result, but it is not a feature most mainstream gaming cards bother with.

ASUS's UGen branding reinforces that positioning — it is a workstation sub-brand, not part of ASUS's ROG gaming lineup. If you've been reading about whether now is a good time to buy a graphics card, the short version for this one is: the Arc Pro B70 was never competing in that conversation. It's a different shopping list entirely — local AI inference boxes, render workstations, and small-business AI deployments that want a lot of ECC VRAM without renting cloud GPU time.

How it stacks up against the RTX 5090

Search interest around the Arc Pro B70 frequently pairs it with Nvidia's GeForce RTX 5090, and it's worth being straightforward about why that comparison is a little misleading. The RTX 5090 is Nvidia's flagship consumer gaming card, launched at a $1,999 Founders Edition price with 32GB of GDDR7 memory on a 512-bit bus, roughly 1,792 GB/s of memory bandwidth, and a 575W TDP, according to Nvidia's own launch specifications and contemporaneous hardware press coverage (see the GeForce RTX 50 series overview on Wikipedia for a summary of the generation, which launched in January 2025 on Nvidia's Blackwell architecture). Both cards happen to carry 32GB of memory, which is likely why shoppers search for them together, but the RTX 5090 uses faster non-ECC GDDR7 on a wider bus and draws nearly double the power, and it is built and marketed for gaming and creative rendering, not ECC-protected inference workloads.

In other words, the Arc Pro B70 and RTX 5090 are not really competing for the same buyer. Someone choosing between them is typically choosing between "fastest gaming card with a lot of VRAM" (RTX 5090) and "ECC workstation card tuned for local AI inference at a lower power budget" (Arc Pro B70) — not shopping two options for the same job. If raw gaming performance is the goal, Intel itself doesn't position the B70 as a competitor there; its own comparisons target Nvidia's RTX Pro 4000 workstation line and AMD's Radeon AI Pro R9700, both professional-segment cards, rather than GeForce gaming cards. The RTX 5090's GDDR7 memory subsystem outpaces the B70's GDDR6 on raw bandwidth, even though the Arc Pro card adds ECC protection that GDDR7-based gaming cards generally skip.

Availability: Europe now, US unconfirmed

As of this report, the ASUS UGen Arc Pro B70 is confirmed on sale through retailers in Germany and Austria, with Swiss pricing also listed. European price-tracking sites show the card already available below ASUS's recommended price at some retailers, which is typical for a card that has been listed for a short window. Neither ASUS nor Intel has published a US price or confirmed US retail availability for this specific ASUS-branded card. Shoppers in North America currently have other Arc Pro B70 board partners to consider — Intel's own reference card, along with cards from ASRock, Sparkle, Maxsun, Gunnir, and ARKN — but the ASUS UGen variant itself remains, for now, a European retail product.

Should you buy one?

If you're shopping for a gaming GPU, this isn't it — Intel doesn't market it that way, and neither does ASUS. If you're assembling a local AI inference workstation, a small studio render box, or a professional workstation that benefits from ECC-protected VRAM and want to avoid cloud GPU rental costs, the Arc Pro B70 is a legitimate option, provided you're comfortable with the Xe2/Battlemage software ecosystem rather than Nvidia's more mature CUDA tooling. The ASUS UGen card specifically adds a premium over Intel's own reference pricing, so European buyers who don't need ASUS's particular board should compare it against the reference card and other partner boards — some of which European retail trackers list below ASUS's €1,799 figure — before assuming the UGen is the only or cheapest way to get a 32GB ECC Arc Pro B70. For a sense of how this slots in against the latest mainstream GeForce options, our breakdown of the RTX 5080 Super versus the RTX 5090 covers the gaming-card side of that budget range, and our look at the RTX 5080 versus the RTX 4090 is useful if you're weighing a gaming upgrade instead of a workstation purchase.

Who else sells an Arc Pro B70

ASUS is not the only company building the Arc Pro B70. Intel's launch partners for the card include ARKN, ASRock, Gunnir, Maxsun, and Sparkle, alongside Intel's own reference design, and ASRock in particular has already shipped multiple B70 variants, including Creator and passively cooled models aimed at integrators building quiet workstation boxes. That matters for pricing context: German price trackers cited by PC Games Hardware showed Intel's own reference card listed from roughly €1,689, an ASRock Arc Pro B70 Creator as the cheapest option at around €1,599, and a Sparkle blower model near the top of the range at about €1,783 — putting ASUS's €1,799 recommended price at the high end of the field rather than an outlier premium specific to ASUS. Shoppers who want the cheapest path to a 32GB ECC Arc Pro B70 in Europe right now have multiple vendors to compare, not just ASUS.

Frequently asked questions

A few of the most common questions shoppers are searching about the Arc Pro B70 are answered below, with more detail available in the FAQ section accompanying this article.

What's next

Watch for whether ASUS or any other Arc Pro B70 board partner announces US pricing and availability for a 32GB ECC card — right now, that remains the biggest open question for North American buyers. It's also worth watching European street prices over the next few weeks, since partner cards frequently drop from their recommended price within the first month of availability, as has already happened modestly with the UGen. Longer term, the real test for the Arc Pro B70 family is software: how well Intel's Xe2 drivers and AI tooling hold up for local inference workloads compared with the more established Nvidia and AMD professional-card ecosystems will likely matter more to buyers than the sticker price difference between any two board partners.

Written byMara Lindqvist

Mara Lindqvist edits the hardware desk. She covers graphics cards, processors, memory and storage, the foundries and chip designers behind them, and what the numbers on a spec sheet mean for people choosing a PC. Specifications in her stories come from manufacturer spec pages and datasheets.

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